From Gucci to Ferragamo: Why Burgundy is the Statement Color of the Season

With every season, we witness the ebb and flow of online trends as the evergreen digital dictionary of fashion terminology expands. Just as we bid farewell to the era of vibrant reds, a new color trend emerges, poised to dominate our wardrobes and captivate our senses. Welcome, burgundy – the sophisticated shade making a statement on runways, red carpets, and city streets.

Amidst a sea of bold colors and daring statements, merlot red, with its deep and velvety hue exudes luxury, evoking images of fine wines and opulent evenings. From rich burgundy tones to sultry oxblood shades, merlot red offers a spectrum of hues that seamlessly transition from day to night, offering endless styling possibilities for the fashion-forward individual.

The fascination with merlot red goes beyond a fleeting trend; it embodies timeless appeal and enduring allure. Designers worldwide have embraced this hue, integrating it into their collections and redefining its role in contemporary fashion. From Gucci and Ferragamo to emerging designers, merlot red has become a staple on the runway, commanding attention with its undeniable presence.

One cannot discuss the rise of merlot red without mentioning Gucci Rosso, the Italian fashion house's bold exploration into the realm of color. With its debut collection, Gucci introduced this signature hue, infusing it into every aspect of its designs, from clothing to accessories. Gucci Rosso symbolizes a departure from convention and a celebration of individuality, inviting fashion enthusiasts to embrace the richness of merlot red and make a statement with their style.

Hailey Bieber also embraced the allure of merlot red, donning the Khaite Nalani Cashmere Jumper paired with The Attico coat, and Proenza Schouler Leather Mary Jane Pumps seamlessly incorporating the burgundy accents into her ensemble. 

Meanwhile, Kendall Jenner accessorized with Gucci sunglasses and The Row Park Leather Tote in Burgundy, nailing the off-duty look with a touch of casual chic as she opted for Onitsuka Tiger sneakers.

Regardless of the season, one thing remains certain: merlot red is the color of the moment and it is here to stay.