Gucci is in Its De Sarno Era

It is the year of eras, after all.

Gucci has officially entered its De Sarno Era.

And the impact is nothing short of a seismic shift. This isn’t whimsy or camp—it’s a pivot reminiscent of the Tom Ford years, a deliberate departure from the maximalist playground Alessandro Michele curated.

Sabato De Sarno, Gucci’s new creative director, has quietly recalibrated the brand. The ready-to-wear collection reads less like a costume and more like clothes people might actually want to wear. Practicality, elegance, and restraint are back in the mix—almost as if the Camp era never happened.

While Michele’s tenure will be remembered for its theatrical flair and narrative-driven shows, De Sarno favors understatement. No grand spectacles, no overblown hype—just sharply executed garments. It’s a reminder that a creative director can make an entrance without making noise.

This era offers a lesson in measured influence: in a world that rewards the outrageous, Gucci now proves that refinement and wearability hold power. The focus is on quality, on wardrobe essentials, and on thoughtful design rather than spectacle.

While the industry chases the next big stunt, Gucci’s De Sarno era demonstrates that restraint can make a statement all its own—proving that meticulous tailoring, thoughtful silhouettes, and understated luxury can resonate louder than any viral spectacle. Quiet precision becomes its own form of rebellion, and De Sarno is orchestrating it with deliberate subtlety.