LAZOSCHMIDL SS27 Presentation: Paris Fashion Week Menswear
- Jul 4
- 3 min read
There is something oddly intimate about watching someone who looks as though they've just stepped out of the house. Not dressed for occasion or spectacle, but somewhere between the bedroom, the corner shop and the afterparty.
At Paris Fashion Week, LAZOSCHMIDL's SS27 collection DAYNIGHT occupied precisely that liminal space, dissolving the boundary between private comfort and public performance.
DAYNIGHT proposes a simple reversal: rather than the awkward residue of the night before, it imagines stepping outside in yesterday’s clothes with complete confidence.
The SS27 presentation unfolds as a continuous cycle of changing, layering, and restyling. A garment rack sits off to one side, not as backstage infrastructure but as part of the performance itself. Models move through it fluidly, picking up pieces, layering them on, wearing them briefly, then returning them to the rail before changing again.
That sense of motion carries into how garments are designed for this state of circulation rather than fixity. Underwear becomes the anchor category of the collection, with everything else behaving as an accessory to it. Denim jeans, for instance, are cut away at the upper structure, exposing briefs beneath and collapsing the distinction between underwear and outerwear. The gesture recalls the imagery of branded underwear campaigns, reframed through LAZOSCHMIDL’s playful lens.
Elsewhere, softness takes on a more decorative register. A pink lace-like top sits within the collection’s broader pastel palette, where color forms a unifying atmosphere. A new giraffe print appears alongside it, expanding the brand’s visual language. Polo-like tops introduce a more structured counterpoint, while robes form a central category, shown in floral, leopard, and patchwork prints, as well as a diamond sequins pattern.
Even branding is absorbed into this system, with “LS” motifs appearing across pieces against grey jersey sweatpants. Rendered in a font reminiscent of school athletic lettering, it echoes the label’s ongoing fascination with American high school archetypes and sportswear codes, a language first explored in earlier collections including SS23.
Across the presentation, meaning accumulates through variation and movement. The collection resists constraining itself in a hero piece; its logic emerges only when read as a framework rather than a sequence of individual looks.
At the presentation, we caught up with Andreas Schmidl and Josef Lazo to unpack the references woven throughout DAYNIGHT. While the collection borrows from the visual language of soap operas and nostalgic television, its inspirations felt far more personal. Their affection for The Golden Girls, in particular, surfaced less as a direct reference and more as a shared cultural language. At one point, conversation drifted to the show’s iconic cheesecake scenes before Lazo joked that they “put the beefcake in cheesecake.”
Speaking with Andreas and Josef, it became clear that DAYNIGHT doesn’t exist in isolation. The collection sits within a wider body of work that LAZOSCHMIDL have developed across multiple seasons, even as this presentation remains grounded in everyday dressing and domestic life.
In conversation, the discussion later expanded beyond the collection itself into broader questions around masculinity and gender within fashion. Rather than asking what comes next, Andreas and Josef focused on how those conversations are sustained over time. If attention naturally shifts from one cultural moment to another, what ensures these ideas don’t disappear with it? For them, masculinity and gender are not seasonal topics but continuous threads within the wider fashion landscape.
That long-term perspective extends beyond the clothes. Andreas and Josef also reflected on what it means to remain independent in today’s fashion landscape. Growth is not something they shy away from, but they spoke about approaching it on their own terms, expanding the brand without losing sight of what has made LAZOSCHMIDL resonate.
It is that consistency that has helped the brand build a dedicated following, particularly in New York and Los Angeles, where their work connects as much through point of view as through clothing.
Soap operas make ordinary domestic life feel theatrical. In DAYNIGHT, it returns to the everyday, where getting dressed is never entirely separate from being seen.
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