Pampler Darlings: Luar, Luar, Luar

Photographed by Huy Luong

In the whirlwind of New York Fashion Week SS24, where the spotlight shone on the Helmut Lang show, Luar quietly asserted itself as a notable presence, presenting designs that emanate a distinctive and captivating aura. At the heart of this success lies the visionary designer Raul Lopez, whose unwavering passion and innovative approach have propelled Luar into the forefront of the fashion scene.

Luar effortlessly embodies the elusive "it factor."

Lopez pushes the boundaries of tailoring without ever overwhelming the concept, unfolding a narrative of continuous evolution marked by a decade-long commitment. Since its inaugural runway show in 2018, Luar has become a canvas for Lopez's creative genius, each collection a testament to his ability to seamlessly blend innovation with authenticity.

Beyond the runway, Lopez's personal and cultural influences are woven into the fabric of his label. A native New Yorker with Dominican heritage and roots deeply embedded in the city's cultural tapestry, Lopez offers a distinctive nuanced perspective to his work.

Luar's Pop-Up Shop

There is something to be said about the resilience and determination Lopez displayed to carve a niche in a nearly impossible industry. As Luar took its place on the fashion stage, each collection served as a creative manifestation of Lopez's artistic prowess. The acclaim for Luar's Ana bag, a testament to his ability to blend practicality with avant-garde design, marked a turning point for the brand. The bag's success not only won Lopez the prestigious CFDA Accessory Designer of the Year award but also showcased his strategic approach to merging commercial viability with artistic integrity.

Beyonce at Luar's Bushwick show

Lopez is a force to be reckoned with. Each fashion month becomes an eagerly anticipated event as enthusiasts await the next creative chapter that the designer will unveil. His work, characterized by a delicate dance between boldness and subtlety, has become a distinctive voice in the cacophony of fashion.

Luar's contribution to New York Fashion Week transcends mere participation; it is a transformative gift to the city's fashion scene. Lopez, not just a designer but a cultural curator, has marked a decade-long journey with Luar that elevates the cultural richness of New York, making the city even more fortunate to have such a visionary force in its midst.