Perfecting the Art of Quarantine Marketing, Beauty Brand Social Media Manager Proudly Adds ‘Tone Deaf’ to Resume

Marketing social media promo codes? Check. Donations to Feeding America? Check. Constant tips on how to keep yourself occupied while at home? Check.

In the midst of a global health crisis and economic downturn, the social media manager of a boutique Southern California beauty brand is truly thriving—at least when it comes to keeping those impression numbers up. Her posts strike that perfect balance between “we’re all in this together” and “please keep buying lipstick during a pandemic,” proving that no crisis is too serious to get in the way of brand engagement.