New Brand Creative Director Establishes Dominance by Making PA Cry
- Pampler Editorial Team

- Feb 24, 2020
- 1 min read
Updated: Aug 14

At the latest fashion house shake-up, the newly appointed brand creative director proved who’s really in charge by reducing their poor personal assistant to tears during the Monday morning meeting. Sources say it wasn’t even the critique of last season’s runway collection that triggered the meltdown—it was the tone of voice, the gestures, and possibly the sheer energy of unfiltered authority. Fashion insiders confirm this is now considered a standard initiation ritual, right up there with unpaid overtime and the occasional existential breakdown in the design studio.




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